Fans of The Hunger Games may have another five months to wait before the theatrical release of the next film, but you can pass the time online with the new Hunger Games Explorer, a one-stop-shop for all things Katniss, Panem, and District 12.
Microsoft and Lionsgate have teamed up to bring the interactive world of Catching Fire directly to fans’ Web browsers.
Designed to shine on Internet Explorer 10 and touch-screen tablets, The Hunger Games Explorer shows off the power of HTML5, with a full-screen experience that “superfans will love,” IE marketing director Roger Capriotti told PCMag.
“It’s one thing for us to create a website that has just a bunch of Hunger Games content,” IE senior product manager Bryan Saftler said. “We wanted to go a whole step beyond.”
Visitors can become a member of Panem by logging into the site with an email address, joining a district, finding an occupation, and receiving a citizen number. Fans can tailor and filter content in and out of the stream, and interact with people around the world to find out who’s Team Gale and Team Peeta.
“We have the best fans in the world, and [now] they have a home on the Web where they can be a part of The Hunger Games experience and contribute to the excitement for The Hunger Games: Catching Fire,” Danielle DePalma, senior vice president of Lionsgate digital marketing, said in a statement.
The Explorer site is also the destination for official Lionsgate content, including exclusive trailers, videos, photos, and posters. There’s also real-time content, culled from various social networks — Facebook, Twitter, Pinterest, YouTube, Google+, and Tumblr — displayed in an infinite list. Fans can also “spark” (think “liking” something on Facebook) content, helping to drive discussion on the site.
“The Hunger Games Explorer is not only a place for fans to spark the conversation around Catching Fire, it is also a destination for us to continue to provide fans with new content, experiences and unprecedented behind the scenes access,” DePalma said.
Between Sunday’s launch and November’s Catching Fire release, the Explorer page will continue to evolve, with more original, exclusive content from Lionsgate, as well as daily padding from fans.
“We wanted to make sure that this site felt as fresh and as new as possible,” Saftler said. “It’s eye candy for people who like to play with a lot of content on the site.”
A teaser page, launched Wednesday to whet fans’ appetite, encouraged people to engage in the Games experience by tweeting messages with the hashtag #HungerGamesExplorer to help unlock new photos from the film.
“We are sparking a revolution,” Capriotti said, citing the more than 200,000 unique visitors to the teaser site by Friday afternoon.
For a look at the behind-the-scenes making of The Hunger Games Explorer site, check out the IE video below.
Here’s a video about The Hunger Games Explorer from Microsoft’s Internet Explorer.