‘Hunger Games’ Breaks ‘Twilight Eclipse’ Advance Ticket Sale Record in Fandango

‘The Hunger Games’ is still a month away but is already breaking records for advanced ticket sales – starting with one previously held by the ‘Twilight’ franchise.
The battle of the movies based on popular young adult novels is officially on the books. Fandango is reporting that advanced ticket sales for the upcoming adaptation of The Hunger Games has broken the record for first-day advanced ticket sales previously set by The Twilight Saga: Eclipse.
Said Fandango Executive Vice President and General Manager, Rick Butler:

“‘The Hunger Games’ is off to a fantastic start. Yesterday we saw the biggest first day advance ticketing sales in our company’s nearly 12-year history – which is especially impressive for a March release and a non-sequel.”

In reality, there is little competition between Hunger Games and Twilight. Aside from the fact that both films (and books) tend to draw a lot of the same crowd, and will both be profitable in their own right, with the recent merger of Summit Entertainment (which is owns Twilight), and Lionsgate (which is releasing The Hunger Games), both properties are now essentially earning for the same team.
The more interesting aspect of all this is how The Hunger Games is doing at the box office. It’s still questionable whether the film is going to be the same success story for Lionsgate that Twilight was for Summit – a hope that Lionsgate definitely had when it picked up Suzanne Collins’ best-selling trilogy of novels for big screen adaptation.
So far, things would seem to look good – though the majority of these advance tickets are no doubt being purchased by fans of the books. Having an already established fan base always guarantees a certain amount of movie ticket sales – but will the larger moviegoing public show the same enthusiasm?
The latest Hunger Games TV Spots have arguably been the best advertisers of the film so far, but all of the marketing materials to date (even trailers and images) have avoided showing off much of the action and big set pieces – a risky decision for a film whose story revolves around an epic battle to the death between two-dozen teenagers.
Even the romantic aspect of the story – involving protagonist Katniss Everdeen (Jennifer Lawrence), her best friend Gale (Liam Hemsworth) and fellow combatant Peeta Mellark (Josh Hutcherson) – has been downplayed in favor of the more dramatic aspects of the story (Katniss’ quest to save her sister), but marketing the film as a Twilight-esque sci-fi tale would have its own advantages.
Given director Gary Ross’ short but impressive filmography (Seabiscuit, Pleasantville) there is little reason to doubt that he has made a quality film. But whether the public at large knows that, remains to be seen. Judging by today’s announcement, things look good.
The Hunger Games will be in theaters on March 23, 2012

Hunger Games Movie Advance Tickets Sales – February 22, 2012

Here’s an official press release from Lionsgate:

LIONSGATE ANNOUNCES ADVANCE TICKET SALES DATE FOR THE HUNGER GAMES tickets Will Go On Sale On February 22nd, 2012

SANTA MONICA, CA (January 9, 2012) – Lionsgate announced today that tickets for the highly anticipated film THE HUNGER GAMES will go on advance sale on Wednesday, February 22nd, 2012. The film takes place during the 74th Annual Hunger Games, and today marks the celebration of 74 days until the film’s release, another milestone in the countdown to release following the successful #HungerGames100 Poster reveal across 100 websites on December 15th.

Fans can register for email or text alerts to remind them when tickets go on sale, and also RSVP for the event by clicking official Facebook page of the Hunger Games movie.

Skip the box office lines and buy movie tickets online at Fandango and Movietickets. Tickets will be on sale on the 22nd.

Share the news on Twitter #HungerGames74

About THE HUNGER GAMES

Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.

Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.

THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. Suzanne Collins’ best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.

Lionsgate will release THE HUNGER GAMES on March 23, 2012.